{"id":1030,"date":"2019-04-03T02:11:18","date_gmt":"2019-04-03T02:11:18","guid":{"rendered":"https:\/\/awesomified.com\/?page_id=1030"},"modified":"2020-04-20T18:00:45","modified_gmt":"2020-04-20T18:00:45","slug":"case-study-enemy-within","status":"publish","type":"page","link":"https:\/\/awesomified.com\/case-study-enemy-within\/","title":{"rendered":"Case Study: Enemy Within"},"content":{"rendered":"\t\t
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Case Study<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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eBook: Exposing the Enemy Within<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tBlueCat Networks is a business to business software company specializing in enterprise network management and cybersecurity DNS solutions. Headquartered in Toronto, Canada, BlueCat operates in 17 countries and serves over 1100 customers worldwide.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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The Challenge<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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All of BlueCat\u2019s existing collateral consisted of whitepapers, and data-sheets that were very dry and technical and had limited appeal except to hard-core techy types.\u00a0 BlueCat was looking for something that would have broader appeal and could be used as a top-of-the-funnel asset in an upcoming campaign.\u00a0 What was needed was something that was more easily digestible, while still being “meaty” enough for the generally techy audience.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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My Role<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Art direction and prodution working with a copywriter.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The Solution<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We decided on an eBook format with a lot more eye catching imagery that did not include pictures of servers, charts, and engineers.\u00a0 The cover needed a strong image that grabbed attention.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The eBook was about detecting hackers and threats on a network by analyzing dns logs, so I came up with the idea of using dns-code to buildup an image to imply something \u2018inside\u2019 the data that was spying on the network.\u00a0 The initial image direction was a little too obvious and a very overplayed.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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