{"id":469,"date":"2019-03-16T13:41:40","date_gmt":"2019-03-16T13:41:40","guid":{"rendered":"https:\/\/awesomified.com\/?page_id=469"},"modified":"2020-04-20T17:58:58","modified_gmt":"2020-04-20T17:58:58","slug":"case-study-cisco-live-booth","status":"publish","type":"page","link":"https:\/\/awesomified.com\/case-study-cisco-live-booth\/","title":{"rendered":"Case Study: Cisco Live Booth"},"content":{"rendered":"\t\t
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Case Study<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Gathering crowds at Cisco Live with BlueCat<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tBlueCat Networks is a business to business software company specializing in enterprise network management and cybersecurity DNS solutions. Headquartered in Toronto, Canada, BlueCat operates in 17 countries and serves over 1100 customers worldwide.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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The Challenge<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tBlueCat was exhibiting at CiscoLive, Cisco’s annual customer and partner conference in Las Vegas. BlueCat had just launched a new line of products (BlueCat DNS Edge, BlueCat DNS Integrity, and BlueCat Private Cloud). As a relative unknown amongst the thousands of partners exhibiting at the conference, BlueCat needed to make a splash to create awareness of the brand and the new products.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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My Role<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tMy primary role was as Art Director and Project Manager. I worked with a cross functional team including marketing, product, sales and a comic book artist from Venezuela.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The Solution<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The Booth<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tIn order to showcase the new products, the booth was designed with three demo areas and a large theatre with open stool seating. Each demo area featured whiteboard walls to enable booth personnel to draw diagrams during demos and meetings. Booth graphics were due well in advance of the event so it was important to keep design elements simple, using existing branding and imagery and allowing maximum space for whiteboarding. \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"BlueCat\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The Theme<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The CiscoLive theme was \u201cCalling All Superheros\u201d. We decided to leverage the idea and created superhero personas based on the three major products BlueCat was featuring at the event. These characters were then used in all event presentations, promotion, and branded giveaways. I sourced a comic book artist from Venezuela who then created several versions of BlueCat\u2019s super hero characters. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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BlueCat DNS Integrity<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mr. Integrity<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tOnce a mild-mannered Network Administrator who managed \u201cforests\u201d of IP addresses for his company, his life was forever changed on the night he incorrectly entered an IP address into his spreadsheet, causing his company network to shut down. From that moment forward, he trained relentlessly and harnessed the power of Enterprise DNS. Donning the identity of \u201cMr. Integrity\u201d, he vowed to never to let spreadsheets hurt innocent IT organizations again.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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